Our company name, "Standard Foods," derived from our founder Mr. Tsao's wish to offer food products that are of superior quality and the highest standard to meet consumers' nutritional and health needs. In Chinese, the character "jia" means "excellence,"while"ger"means"standards" – in other words, our company's Chinese name stands for "excellent standards."
“Taking Care of Every Family Member, Young to Old, Throughout the Day, Throughout the Years!”
Since our inception in 1986, Standard Foods has successfully established and built up four major brands. With an offering of more than 600 products, we give consumers an abundant variety of quality nutritional choices to help them stay healthy. Starting with breakfast, our "Quaker" brand offers a diverse range of delicious, nutritious cereals and special nutritional supplements. Taken together with the fresh dairy selections offered by our "Fresh Delight" brand, consumers can start off each day full of vitality. To ensure all three meals throughout the day are healthy and easy to prepare, our "Great Day" brand provides a wide range of edible cooking oils that have become staples in Taiwanese consumers' kitchens. When in need of functional and beauty health supplements, our "TDHB" brand offers a comprehensive range of products based on the principles of Western preventative health nutrition and Eastern natural herbal wisdom. Armed with these four brands, Standard Foods aspires to help people achieve "optimal health."
Since our inception in 1986, Standard Foods has successfully established and built up four major brands. With an offering of more than 600 products, we give consumers an abundant variety of quality nutritional choices to help them stay healthy. Starting with breakfast, our "Quaker" brand offers a diverse range of delicious, nutritious cereals and special nutritional supplements. Taken together with the fresh dairy selections offered by our "Fresh Delight" brand, consumers can start off each day full of vitality. To ensure all three meals throughout the day are healthy and easy to prepare, our "Great Day" brand provides a wide range of edible cooking oils that have become staples in Taiwanese consumers' kitchens. When in need of functional and beauty health supplements, our "TDHB" brand offers a comprehensive range of products based on the principles of Western preventative health nutrition and Eastern natural herbal wisdom. Armed with these four brands, Standard Foods aspires to help people achieve "optimal health."
