The Ministry of Health and Welfare announced in 2016 National Nutrition and Health Survey Report that more than 86.4% of Taiwanese school children have insufficient milk intake, with average daily calcium intake 50% below daily DRIs standard. Calcium deficiency among school children may be even higher in remote rural schools. Due to location remoteness and difficulties in milk transport, these school children may drink milk only once a week. Nutritionist Chen Ruixiang of Tri-Service General Hospital Songshan Branch points out, "For growing children, milk contains a variety of nutrients that helps the body grow and develop, and the natural calcium in milk is the best quality as the human body can absorb more easily. It is a critical nutrient for children, provides proper foundation to good health."
"Love" is one of Standard Foods Group's corporate pillars. Cultivating love, the Company has long committed resources to social welfare. Focusing on school children's calcium deficiency, Standard Foods Group launched the "Boost Calcium with Love" nutritional care plan, hoping to raise awareness and connect everyone's love through donating high-quality milk calcium to children in need, becoming the nutrition and health partner of young children in remote rural schools.
Between June 1 and July 31, 2020, for each bottle of 1830ml Fresh Delight Fresh Milk purchased, Standard Foods "Boost Calcium with Love" will convert into an equivalent donation of Fresh Delight Shelf-Stable Milk. Primary aim is to offer children in remote rural areas high-quality milk calcium. Ms. Jane Lee, Marketing Manager of Standard Dairy, said, "We hope to connect all of Taiwan in our"Boost Calcium with Love" program, awakening everyone's love to help more rural children." A donation goal of 300,000 cartons of Fresh Delight Shelf-Stable Milk to rural primary schools has been set for September this year.
Standard Foods' Fresh Delight seeks young artists' artwork for packaging
Cast your vote of love to let remote rural children's artistic talent shine
Standard Foods Fresh Delight "Young Artists" event invited primary school children of remote rural schools to present artwork for their packaging. Design theme for all artwork stemmed teaching the young children the production process and nutritional value of milk. Each participating school received 1,200 Fresh Delight Shelf-Stable Milk, as well the 2 voted artworks will be printed up on the side of Fresh Delight fresh milk cartons (936ml whole fat and low-fat), allowing all of Taiwan to admire the artistic talent of rural students. For the 2 winning schools, Standard Foods will provide all the students with Fresh Delight Shelf-Stable Milk for an entire semester. Between June 1 and June 15, 2020, online votes for the "Young Artists" event can be cast at https://www.sfworldwide.com/csr/kids. For every 100 votes casted, Standard Foods has promised to donate 1 extra carton of Fresh Delight Shelf-Stable Milk to rural primary schools.
“It's my responsibility to make sure my kids drink milk daily!”
"Caring mom" Tina Yan and her son Willson shout out to all mothers to help young children in remote rural Taiwan
Renowned artist, Tina Yan, and her seven-year-old son, Willson, joined the press conference for Standard Foods Fresh Delight "Boost Calcium with Love" kickoff. Tina Yan emphasized the important responsibility every mother bears in ensuring her children grows up healthily. In her case, she insists her children must drink milk every day. "When I received the invitation to this event, I immediately connected with its meaningful value. Whether it's casting an online vote for "Young Artists" or purchasing a bottle of Fresh Delight Fresh Milk, I hope that mothers throughout all of Taiwan respond to this meaningful donation drive. The more people who participate, the more rural young children can replenish with high-quality milk calcium." Tina Yan goes on to point out, "Since most of us moms already have the habit of giving our children fresh milk daily, isn't it even more meaningful to continue doing so with Fresh Delight and simultaneously teach our children the value of giving while actually helping rural school children supplement daily needed calcium with Fresh Delight Shelf-Stable Milk!”