With the growing awareness of health and wellness, the domestic functional health and nutritional food market in Taiwan is experiencing rapid acceleration. According to the latest research from Euromonitor International, the global nutritional health food market reached US$869.7 billion in 2022, achieving a compound annual growth rate (CAGR) of 5.5%. By 2026, the market size is projected to surpass US$1 trillion, with the Asia-Pacific region demonstrating the most significant growth and anticipated to represent more than 30% of the worldwide market share.
Standard Foods Group, a leading health food company in Taiwan, is at the forefront of industry innovation. On April 23 of 2025, SFG announced a strategic partnership with Ajinomoto, the preeminent Japanese food industry leader and a global pioneer in amino acid science. Through this collaboration, SFG will introduce an array of health and nutritional products in Taiwan featuring Ajinomoto's revolutionary, patented Japanese amino acid formulation, "Amino L40”.This initiative reflects SFG's commitment to advancing public health and well-being, further strengthening its brand mission to become“Every Family's Nutrition and Health Partner.”By leveraging cutting-edge nutrition science and fostering international cooperation, SFG aims to empower families with more comprehensive and science-backed health solutions, setting a new benchmark for the functional nutrition sector in Taiwan and beyond.
The strategic alliance between Taiwan and Japan marks a new chapter in food technology exchange, exemplifying Standard Foods Group's (SFG) commitment to innovative research and development within the food industry and its pursuit of sustainable corporate competitiveness. By incorporating the revolutionary amino acid solution "Amino L40," SFG aims to address and optimize the protein supplementation needs of consumers across all age groups.The debut of "Amino L40" in Taiwan will be spearheaded by the Quaker and Fresh Delight brands, with five flagship products launching as part of the initial rollout. The products include: Quaker Complete Nutrition 3X Protein, Quaker Oat Ya Protein Oat Milk, Quaker Whey Protein Glucosamine Formula, Fresh Delight Super Protein Milk, and Fresh Delight Super Protein Yogurt Drink.
SFG's forward-looking development plan seeks to further expand the application of "Amino L40" across an increasingly diverse product portfolio, paving the way for new nutrition opportunities centering on amino acid science. The initiative is strategically targeting three major consumer demographics to inject new momentum into Taiwan’s functional health and nutritional food market.
The General Managers of Standard Foods Group and Ajinomoto Taiwan sign the contract, officially announcing Standard Foods' exclusive distribution rights in Taiwan for Ajinomoto's star amino acid ingredient, 'Amino L40.'
About Standard Foods Group (SFG)
Standard Foods Group is a leading nutrition and health-related consumer goods company with a strong presence across Asia. Founded in 1986, the company has earned more than 40 health food certifications — the highest number among food manufacturers in Taiwan — underscoring its unwavering commitment to product safety, innovation, and trust. With a diverse portfolio spanning medical foods, functional foods, nutritional products, dairy and beverages, SFG is dedicated to advancing health through science, innovation, and sustainability — bringing trusted nutrition to millions of families every day.
Visit: https://www.sfworldwide.com/
i 1DOIT經濟部產業技術司報導 國際保健營養食品創新商模動向案例
ii 112年度我國民眾運動消費支出調查-教育部體育署
iii 後疫情時代的銀髮產業發展契機-國家衛生研究院電子報
iv 全球氨基酸市場 - 2024-2031 市場調查報告, DataM Intelligence